WhatsApp lets you message someone freely only within 24 hours of their last message or call. Outside that window you can send only a template: a message WhatsApp reviewed in advance, with {{variables}} filled in per person. Batches and conversation openers both send them. Templates are written, submitted, tracked and deleted under WhatsApp → Templates, or through the API. Talqing keeps no copy: they live on your WhatsApp account and are read live, so templates made in Twilio’s console show up too.
Creating templates works for Twilio numbers. A template belongs to the Twilio account, so it is shared by every number on that account. Gupshup templates are listed, but created and deleted in your Gupshup app.

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What a template holds

Variables are named, like {{first_name}}: lowercase letters, digits and _, starting with a letter, at most 16 characters. A batch maps each one to a CSV column of the same name. Every variable needs a sample value in examples; WhatsApp reviews the template with them, so make them realistic. A Call on WhatsApp button (voice_call) starts a WhatsApp call to the number that sent the template, answered by that number’s calls agent. It works for ttl_minutes after sending (7 days by default, at most 30).

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Rules checked before submitting

Twilio accepts nearly anything and WhatsApp rejects it minutes later, so Talqing checks WhatsApp’s rules first and returns every problem in one 400:
  • the body can’t start or end with a variable (punctuation after it still counts as the end);
  • two variables can’t be next to each other;
  • x variables need at least 2x + 1 other words;
  • at most 10 emoji, no tabs, no more than four spaces in a row, no wa.me links;
  • a website button’s variable goes at the very end of the URL, after a / that follows the domain;
  • every variable has a sample, and no sample is left over.

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Creating one

In the dashboard, New template opens a form with a live preview filled with your samples. Through the API:
It is submitted to WhatsApp at once and comes back with status: "pending".

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Statuses

GET /v1/whatsapp/templates?integration_id=… lists every status, newest first; add status=approved for the sendable ones. The Templates page refreshes itself while one is in review.

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No editing: duplicate instead

A submitted template can’t be changed. To fix a rejected one or change an approved one, Duplicate it, edit the copy and submit it under a new name.

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Deleting

Delete (DELETE /v1/whatsapp/templates/{id}?integration_id=…) removes it from Twilio and from WhatsApp, and the name is free again right away. It is refused while a scheduled, sending or paused batch uses it.

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In WhatsApp Manager

Meta’s WhatsApp Manager shows a Talqing template under its name plus a suffix Twilio adds, such as appointment_reminder_hx82d3…, and shows named variables as {{1}}, {{2}}. That is expected: sends still use the names.